- August 6, 2024
- Student Blog
Forget the usual sustainability chatter. Universal Ai University’s recent Marketing Session, led by Dr. Harshita Kumar was a whirlwind tour through the world of green consumers and our campus’s commitment to a greener future. Here’s a look at how we’re not just talking about change but actively making it happen.
So, who are green consumers? They’re the trailblazers making choices that reduce their environmental impact. They’re not just buying products—they’re supporting a movement. The session dove into what drives these eco-conscious individuals and the hurdles they face, like doubts about whether their choices truly make a difference. Even the most dedicated green consumers can hit roadblocks. The session highlighted that tackling these challenges isn’t just about being aware—it’s about shifting our mindset and pushing for transparency. It’s about turning those good intentions into real, impactful actions.
One of the most powerful tools at our disposal is social influence. We all have the power to inspire change or be inspired by it. The session showcased how simple acts, like refusing plastic bags, can ripple out and encourage a broader shift towards sustainable practices. It’s all about setting an example and making a difference through our everyday choices. Corporate giants aren’t sitting on the sidelines either. Companies like Coca-Cola are integrating sustainability into their operations, setting impressive benchmarks for others. A fascinating nugget shared was how using cold water instead of hot can save enough energy to charge a battery for a lifetime. It’s proof that small changes can lead to significant impacts.
Here’s the kicker: real change starts with us. We hold the reins when it comes to driving sustainability. Instead of pointing fingers, we need to take charge. Power comes with action, and it’s something we earn through our efforts. By stepping up and making sustainable choices, we’re not just participating in a trend—we’re leading it. At Universal Ai University, we don’t just talk the talk; we walk the walk. Our green campus is a testament to our commitment to sustainability, featuring energy-efficient buildings and comprehensive waste reduction programs. It’s more than just infrastructure—it’s a hands-on learning environment where students engage daily with sustainability.
The session wrapped up with a powerful message: mindset and ethos are critical in driving sustainability. Universal Ai University is proud to lead by example, integrating green practices into every aspect of campus life. By embracing these principles and taking proactive steps, we’re not just discussing change—we’re living it.
Harshita Soni
MBA Student
Universal Ai University
