Conference
- UNIVERSAL AI UNIVERSITY INTERNATIONAL RESEARCH CONFERENCE (MARCH 2024)
- INTERNATIONAL CASE STUDY CONFERENCE (NOV 2024)
- AI FOR A SUSTAINABLE FUTURE (Mar 2023)
- GREEN ECONOMY A NECESSITY FOR SUSTAINABLE FUTURE (Mar 2022)
- ECONOMICS OF SUSTAINABILITY (NOV 2022)
- INTERNATIONAL CASE STUDY CONFERENCE (Nov 2021)
- INTERNATIONAL CASE STUDY WRITING WORKSHOP (Jun 2021)
- REINVIGORATING BUSINESSES POST COVID-19 (MAR 2021)
- INTERNATIONAL CASE STUDY WRITING WORKSHOP (Sept 2020)
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University AI University (formerly Universal Business School) hosted an international conference from 23 rd – 24 th March 2023. The theme: Artificial Intelligence for a Sustainable
Future: Challenges, Opportunities, and Best Practices. The conference was conducted in a
hybrid mode on March 23rd and 24th, 2023. It consisted of paper presentations, and
discussions with distinguished speakers from the academia and the industry. The conference
publication partner was Iterative International Publisher and Korean Journal of International
Studies. Mr. Mithun Jayaprakash led a pre-conference training on the usage of "Stat-Craft."
Six distinguished speakers enlightened the attendees with their rich knowledge and
professional perspective on various elements of the issue such as AI in education, AI
technology and future, and AI and Sustainability during the course of two days of the
conference. Students, researchers, and faculty submitted a total of 63 research papers on
various topics.
Participants from all around India attended the conference both online and in person. On day
one of the conference, Prof. Sriram Ramashankar, COO Universal Business School gave the
welcome address which was followed by the keynote lecture of Dr. R.K.Shayamsundar,
distinguished professor of IIT Bombay, who spoke on the topic "AI: Concept Learning to
Sustainability, Applications through Machine." His presentation was interesting and provided
the attendees with useful information. Mr. Pratik Raval discussed on "Sustainability as a
driver for corporate development and transformation," which was followed by Mr. Kundana
K Lal, Ms. Pauline Laravoire, and Dr. M.I Subhani. The latter part of the day was set aside
for research paper presentations.
The second day of the conference began with Mr. Nilesh Gore and Mr. Surendra Tipparaju's
addresses, which were riveting and demonstrated industry practices related to Artificial
Intelligence. Dr. Denis Ushakov and Prof. Vijay Kant Verma also discussed economic
sustainability and the influence of AI on sustainable energy. The subjects of distinguishing
speakers are detailed in the table below.
The second day of the conference also consisted of paper presentations and a valedictory
ceremony. All guests, including the distinguished speakers, were thanked, and the winning
teams were declared for the best paper presentation. The next conference's topic was
announced as "The Holy Trinity of AI, Sustainability, and Entrepreneurship," and thus
UBSIRC 2023 came to an end
Glimpses of Conference
University AI University (formerly Universal Business School) hosted an international conference from 24 th – 26 th March 2022. The international Conference was organized by Universal Business School, Karjat, Maharashtra.
Day 1 Date: 24th March, 2022 Time: 10.00AM -13.00PM Title: Pre-Conference Workshop
Conducted by: Dr. Ajay Kumar Chauhan, Director – FPM, Universal Business School
Theme: “High Quality Research Paper Writing Tips” Description: In this important workshop Dr Ajay Kumar Chauhan highlighted the need of publishing good quality papers in high end impact journals. Dr. Chauhan provided an insightful discussion on topic selection, research analysis methods and journal selection for potential publications. He also shared various tips on how to publish in top listed journals.
Day 2 Session 1: Inauguration Date: 25th March, 2022 Time: 9:30AM to 10:00AM Title: Inauguration session
Description: The conference was inaugurated and opened for the two days detailed discussions on various topics by Prof Tarun Anand, Chairman, Universal Business School along with Prof Asha Bhatia, Director, Research Universal Business School. The participants were deliberated on conference themes by Prof Asha Bhatia.
Session 2: Plenary Session Time: 10:00 to 10:30AM Theme: Transitions to Net Zero in a Green Economy
Speaker: Prof Sapna A Narula, Dean, School of Management Studies, Nalanda University
Description: Prof Narula discussed about the role of corporate houses towards building the green economy. She highlighted the need of transitioning towards net zero and provided an insightful discussion on various means and interventions of doing it. Dr Narula in her address also stressed upon role of educational institutions, society, NGOs, Government and corporates in achieving the Net Zero Transitions set forth by honourable Prime Minister at recently held COP-26 at Glasgow.
Description: Prof Narula discussed about the role of corporate houses towards building the green economy. She highlighted the need of transitioning towards net zero and provided an insightful discussion on various means and interventions of doing it. Dr Narula in her address also stressed upon role of educational institutions, society, NGOs, Government and corporates in achieving the Net Zero Transitions set forth by honourable Prime Minister at recently held COP-26 at Glasgow.
Session 3: Distinguished Lecture Time: 10.30AM-11:00AM
Distinguished Speaker – Dr Denis Ushakov, International Business Program, College of
Hospitality Industry Management, Suan Sunandha Rajabhat University, Bangkok, Thailand
Theme: “Impact of environmental management systems on corporate performance”
Description: The speaker gave detailed insights on how Environmental management systems are essential for companies. Dr Denis highlighted that EMS embody data collection, reporting, performance measurement, and tools. At present, most environmental management systems are implemented using a separate, formal department that is responsible for this aspect of corporate performance. They also tend to focus on tactical and operational problems. Their stance is primarily reactive. That is, in most firms, these systems come into play once a problem has occurred. They are also driven by environmental regulations. Dr Denis concluded that EMS are internally oriented, with relatively little attention being devoted to environmental problems within the supply chain.
Theme: “Impact of environmental management systems on corporate performance”
Description: The speaker gave detailed insights on how Environmental management systems are essential for companies. Dr Denis highlighted that EMS embody data collection, reporting, performance measurement, and tools. At present, most environmental management systems are implemented using a separate, formal department that is responsible for this aspect of corporate performance. They also tend to focus on tactical and operational problems. Their stance is primarily reactive. That is, in most firms, these systems come into play once a problem has occurred. They are also driven by environmental regulations. Dr Denis concluded that EMS are internally oriented, with relatively little attention being devoted to environmental problems within the supply chain.
Session 3: Distinguished Lecture Time: 10.30AM-11:00AM
Distinguished Speaker – Dr Denis Ushakov, International Business Program, College of
Hospitality Industry Management, Suan Sunandha Rajabhat University, Bangkok, Thailand
Theme: “Impact of environmental management systems on corporate performance”
Description: The speaker gave detailed insights on how Environmental management systems are essential for companies. Dr Denis highlighted that EMS embody data collection, reporting, performance measurement, and tools. At present, most environmental management systems are implemented using a separate, formal department that is responsible for this aspect of corporate performance. They also tend to focus on tactical and operational problems. Their stance is primarily reactive. That is, in most firms, these systems come into play once a problem has occurred. They are also driven by environmental regulations. Dr Denis concluded that EMS are internally oriented, with relatively little attention being devoted to environmental problems within the supply chain.
Theme: “Impact of environmental management systems on corporate performance”
Description: The speaker gave detailed insights on how Environmental management systems are essential for companies. Dr Denis highlighted that EMS embody data collection, reporting, performance measurement, and tools. At present, most environmental management systems are implemented using a separate, formal department that is responsible for this aspect of corporate performance. They also tend to focus on tactical and operational problems. Their stance is primarily reactive. That is, in most firms, these systems come into play once a problem has occurred. They are also driven by environmental regulations. Dr Denis concluded that EMS are internally oriented, with relatively little attention being devoted to environmental problems within the supply chain.
Session 4: Distinguished Lecture Time: 11:00AM-11.30AM
Distinguished Speaker: Dr. M. I. Subhani, Dean, Business School, ILMA University, Pakistan. Senior Ambassador, DOAJ.Thomson Reuters Award Winning Editor, Education Committee Member, Society for Scholarly Publishing- SSP, USA Member Creative Common GN.Member of Research Data Publishing Ethics, Force 11
Theme: “Role of DOAJ in Scholarly Communication for Sustainable Future”
Description: Dr Subhani highlighted that all research results whether scientific, technological, social sciences or humanities, culminate in their reporting or publishing for subsequent use by the society. The speakers further highlighted that the research output is the intellect, scholarship, the sweat and toil of the scientific community or the researchers and it needs to be published for the researchers and for the societal benefit. Dr Subhani further laid stress for open access publishing, as it will be helpful for academicians, researchers, students and policy makers.
Day 1: Parallel Session-1 Time: 11.45 AM- 12:30 PM
Theme: General Management
Session Chairs: Dr. Waheeda Thomas, Prof Guruprasad Muthuseshan
Description: In this session seven papers were presented. The paper on “A Study of Prospects and Potential of Green Hydrogen’ BY Thomas and co-authors highlighted the potential of green hydrogen in current context of transitioning towards net zero pathways.
A paper entitled “Green Economy- Regulatory Policy Trends in India” presented by
Guruprasad and co-authors highlighted the need of regulations, legislations and policy
frameworks in India for Green Economy. Guruprasad and co-authors presented a paper on
“A Study of Environmental Awareness among people In India” in this paper the authors
highlighted the need of environmental awareness among the communities across India. A
paper by Nupur and co- authors on “Awareness of Green Economy and its practices among
B-Schools of India” highlighted the need of business schools in creating the awareness
regarding green economy. Pragati Munshi and co-authors presented a paper on “India- A
Journey towards Sustainability”. Shahana Afrose and co-authors presented their work
entitled “orporate Social Responsibility and Environmental Protection for Sustainability”.
A paper entitled “Educating for Sustainable Development Goals (ESDGs): The Relevance
of Nordic School Education Model to National Education Policy Implementation in India”
was presented by Dr. Jaskiran Arora and co- authors.
Day 1: Parallel Session-2
Time: Technological Innovation Theme: Technological Innovation
Session Chairs: Dr. Tapas Sengupta and Prof. Chandravadan Prajapati
Description: In this session total nine papers were presented by authors on various technological innovations. A paper on “Responsible Cloud Computing” was presented by Chandravadan and co-authors, in this paper the authors highlighted cloud computing, its roles and how responsibly cloud computing can be utilised. Anmol Jhurani and co-authors printed a paper on “Green Metaverse”. A paper by Chandravadan and co-authors on “Impact of solar energy in Universal Business School” highlighted the role of solar park in energy saving and reduction of emissions. A paper entitled “Sustainability through Climate action- Role of Ecosia in India” was presented by Deepanshu and co-authors, in this paper the authors provided an insightful information on sustainability and climate action and role of Ecosia. A paper entitled “Environmental & Green Technology” by Niharika highlighted the various technologies that are free of creating pollution thus saving our environment from degradation. A paper by Asha Bhatia and co-authors on “Analysis on awareness level of Buy Now Pay Later payment gateway facility provided by banks in India: The Sustainable payment option”. The authors highlighted the unique concept of “buy now pay later” gateway that has been introduced by the banks as part of the sustainable practice. A paper by Tanmay Ghadge entitled “Investigation on Energy Utilization in the Plastic Waste Recycling Process at Amazia Vision Environment Private Limited, Satara” was followed by a paper by Sandhya K Nair on “CO2 over a coastal urban location and its forcing”. In this session last paper was presented by Ramesh Chandra Nayak on “Oxidizer based stove for community kitchen to reduce pollution” in this paper the authors highlighted that that they surveyed some villages in Cuttack in 2016 and analysed the potential of the alternatives beyond LPG.
Day 1: Parallel Session-3 Time: 13:30PM-16:30PM
Theme: Marketing
Session Chairs: Dr. Dilip Nandkeolyar, Dr. Karunakar Jha
Descriptions: Total five papers were presented by the authors in this session on various
marketing themes and approaches. First paper in this session was presented by Rambabu Lavuri and co-authors on “Antecedents of Green Purchase Intention Using Theory of
Planned Behaviour Model: Evidence from India”. In this paper the authors provided
insightful discussion on the theory of planned behaviour and how this theory is being used
to identify the purchase intent of customers in green buying. Elora Basumatary and co-
authors presented a paper on “A study of perception of generation Z of India about
sustainable apparels and its implications in the apparel industry”. In this paper the authors
provided an insightful discussions on how current and next generation would be looking
into the sustainability practices followed by the apparel companies while purchasing the
apparel products. A paper by Ayushi Goenka and co-authors on “Accessing the mindset of
Indian consumer towards sustainable clothing was followed by a paper entitled “A
quantitative study to know the relation between sales of motorsvehicles and pollution:
Evidence from the Capital of India (Delhi)” by Shivang Sambyal and co-authors. In this session the last paper was presented by Aanchal Agrawal and co-authors on “Attitude of
Consumers Towards Green Products”.
Day 1- Parallel Session 4 Time: 13:30 PM – 16:30PM
Theme: Human Resource
Session Chairs: Dr. Pranjali Madhur and Dr. Indrajit Goswami
Description: In this session seven papers were presented by the authors. This session
started with an insightful discussion by Ashoka Latha Beera, he presented his paper
entitled “A study on community based natural resource management: holistic approach for
sustainable solutions for agriculture ecosystems (permaculture), textile industry (organic
clothing) and plasticpollution (reusable paper water bottle)”. Pranjali Madhur and co-
authors presented a paper on “Study on Green HRM and its impact on Sustainability at
Workplace”. The authors in their discussion highlighted the role of sustainability practices
that are being followed at workplace. A paper by Prakash Manoharan and co-authors
entitled “Navigation towards Organizational Resilience and Sustainable Development-
Proposing wellbeing and sustainable development model” was presented with a detailed
insights on the topic by authors. Chandravadan Prajapati presented a paper on “Innovation
Metrics for Green Business” followed by an interesting paper by Logasakthi Kandasamy
and Indrajit Goswami on “Reflection of Covid-19: Sustainability Learning outcome and
Employment awareness among2020 and 2021 Under Graduation (UG) & Post Graduation
(PG) Passed Outs-A Deductive Research Approach”. Further in this session a paper was
presented by Pragati Agrawal and co-authors on “Accessing the intent of youth towards
sustainability with regards to Electronic Vehicle”. The last paper in this session was
presented by Brig. GPS Cheema and co-authors on “Sustainable Practices through
Spirituality” the authors provided an insightful information on the vedic philosophy, the
authors highlighted that vedic philosophy treated the environment and nature holistically
and emphazied the importance of protecting the mother earth. A vedic prayer in Atharva
Veda represents how the earth is regarded as the mother and should be honoured and
safeguarded in the same way.
DAY 3 Session 1
Date: 26th March, 2022 Time: 9:00AM-9.30AM
Distinguished Speaker – Dr. Marek Wosinski, Founder and Former President, GNSD;
Affiliate Global Futures Scholar at the Julie Ann Wrigley Global Futures Laboratory,
Arizona State University, USA
Theme: “Social Drivers of Sustainable Development”
Description: In this session Prof Merek highlighted the evolution of sustainability and how sustainable development goals came into being and how SDGs surpassed millennium development goals for universality, integration and partnerships. Prof Merek further highlighted the ways of preaching and adopting sustainability in our daily lives for the betterment of our mother planet and for future generations. Prof Wosinski in his address also showed participants the cross cultural diversity and its role in creating peace and prosperity across the globe.
Theme: “Social Drivers of Sustainable Development”
Description: In this session Prof Merek highlighted the evolution of sustainability and how sustainable development goals came into being and how SDGs surpassed millennium development goals for universality, integration and partnerships. Prof Merek further highlighted the ways of preaching and adopting sustainability in our daily lives for the betterment of our mother planet and for future generations. Prof Wosinski in his address also showed participants the cross cultural diversity and its role in creating peace and prosperity across the globe.
Session 2 Time: 9.30AM- 10:00AM
Distinguished Speaker – Dr. Faozi A. Almaqtari,Department of Accounting, Faculty of Business, Economics, and Social Development, University,Malaysia Trengganu (UMT),
Terengganu, Malaysia
Theme: “Green Accounting and Finance: its Relevance in Sustainable Future”
Description: Dr Faozi provided detailed insights on topic green accounting and highlighted that before green accounting we should know about green finance , carbon accounting. Further Dr Faozi highlighted that In green accounting we consider sustainability accounting, he further added there is no single definition for green finance. Dr Faozi further added that green growth will come from applying green public procurement and green research and development. Appropriate penalties such as making the polluter pay for pollution and incentives like tax breaks for investment in green R&D are required. However, measuring green growth will need additional criteria such as sustainability, greenness, happiness or well-being.
Theme: “Green Accounting and Finance: its Relevance in Sustainable Future”
Description: Dr Faozi provided detailed insights on topic green accounting and highlighted that before green accounting we should know about green finance , carbon accounting. Further Dr Faozi highlighted that In green accounting we consider sustainability accounting, he further added there is no single definition for green finance. Dr Faozi further added that green growth will come from applying green public procurement and green research and development. Appropriate penalties such as making the polluter pay for pollution and incentives like tax breaks for investment in green R&D are required. However, measuring green growth will need additional criteria such as sustainability, greenness, happiness or well-being.
Day 3: Parallel Session-1 Time: 11.00AM- 13:00PM
Theme: Operation
Session Chairs: Dr. Ajay Jha and Prof Ajay Singh
Description: In this session total of six papers were presented by the authors. The session
started with a paper entitled “A Study of Green Supply Chain Management in E-Commerce” by Guruprasad and co-authors. In this paper the authors discussed in detail that
how industries need to take a step forward towards green supply chain. The authors further
highlighted how Indian e commerce market expected to grow by 25% hence increase in
product packaging, urge to use electronic vehicles, green packaging is need of hour. A
paper by Aaadil Dalvi and co- authors on “Accessing the Indian Consumers intent and
awareness to know the need of sustainable supply chain regarding to E-vehicles in India”
was presented followed by a paper entitled “Green Economy in Automobile Sector” by
Happy Chaudhary and co-authors. The authors highlighted various ways of green economy
in the automotive sector in India and its role in creating green transport. A paper by
Abhishek Gupta on “Green Supply Chain Management-Sustainability in Supply Chain”
was followed by a paper on “Exploring Sustainability Expenditures in India Manufacturing
Companies: A Trend and Necessity” by Ayesha and co-authors. In this paper the authors
aim of highlighting the expenditures used by companies manufacturing sector and its
alignment towards achieving UN SDGS. Further in this session a paper was presented by
Ved Prakash on “Insight into the application of natural product in the water-based drilling
fluid”.
Day 3: Parallel Session-2 Time: 11.00AM- 13:00PM
Theme: Finance
Session Chairs: Dr. Ayesha Siddiqui and Dr. Kanhaiyalal Parmar
Description: In this session altogether thirteen papers were presented. In this session first
paper was presented by Sharma Vaibhav and co-authors on “A study of role of Green finance in sustainable economic development of India”. A paper entitled “Delta Hedging at
RRP Investments Private Limited” was presented by Kirti Seth and co-authors. Asha
Bhatia and co-authors presented a paper on “Study of energy consumption in
cryptocurrency mining and opportunities for sustainable alternatives” followed by a paper
on “Hedging at Stock Knock Securities: Basis Risk and Rollover Dilemma” by V. S. Sai
Prakash and co-authors. A paper was presented by Kanaiyalal Parmar and co-authors on
“The Quest for Option Strategies for a Range-bound Markets” followed by a paper by
Shikha Gupta on “Linkage between CSR and financial performance: Evidence from NSE
100 ESG Index”. Mendem Mary Roja and co- authors presented a paper on “Green Solar
Financing in India, A Comparison between Rajasthan and Gujarat”. A paper was presented
by Bhawana Bharati and co-authors on “Role of fintech in unlocking green finance”. The
authors gave a perspective on Green banking concept and highlighted that GB encourage
banks to produce environmentally friendly investments and prioritize lending to industries
that have already gone green, thereby assisting in the restoration of the natural
environment. A paper by Najib H.S. Farhan and co-authors on “Impact of Corporate Social
Responsibility Expenses on the Financial Performance of Indian Firms” was presented
followed by a study entitled “reen Accounting and Firm Performance. The Role of Board
of Directors. Evidence from Saudi Stock Market” by brahim Mohammed Al-Matari. In this
session further Khushi Rawat and M Guruprasad presented a paper on “Green Banking and
Finance in India” followed by a paper on “Fintech in green finance” by Bhawana Bharti
and co-authors. The last paper in this session was presented by Dr. Kartik on “Investor
Behaviour towards Indian Stock Market”.
Day 3- Parallel session 3 Time 14:00PM-15:30PM
Theme: Marketing
Session Chairs: Dr. Dilip Nandkeolyar and Dr. Karunakar Jha
Description: IN this session total of four papers were presented by the authors. First paper
in this session was presented by Dr.Tapas Sengupta on “Telcom Policy Causing Premature
Death of a Promising Telecom Company a Question on Sustainibilty – A Case Study
followed by a paper on “A study of Growth and Potential of Solar Energy in India” by
Thomas Waheeda and co-authors. A paper entitled “Emerging Green Product Marketing –
With Specific Reference to Consumers of Metropolitan Cities” was presented by Anjli
Shekher and co-authors. In this session last paper was presented by Dr.S.Subhashini on
‘Customer Perception & Awareness towards E-Bike an Analysis in Salem City”.
Day 3- Parallel session 4 Time; 14:00PM to 15:30PM,
Theme: General Management
Session Chairs: Dr. Waheeda Thomas and Prof Guruprasad Muthuseshan
Description: In this session total of nine papers were presented by the authors. The firsty
paper in this session was presented by Sakashi & Dr. Goswam on “The Concept and
Practice of Green behavior: Rethinking Habits for the Better Future”. Pragati Jaiswal and
co-authors presented a paper entitled “Impact of Electric Vehicles on Indian Economy” the
authors highlighted that Electric cars manufacturing required more energy, and the carbon
emission is also the same as regular vehicles, but it reduces air pollution, noise pollution on
the streets, many consumer in India are not aware of electric vehicles but like to buy one
due to continuous increase in petrol & diesel prices. A paper by Ashutosh Saraswat on
“Potential of Rainwater Harvesting in Urban Areas” was presented followed by a paper
entitled “Peripherals of Green concept in supporting the Green Economy: An Overview”
by Banshi Sharma and Ansari Sarwar. In this paper the authors highlighted that India has a
huge potential in becoming a powerhouse when it comes to sustainability through green
energy. With steps already being undertaken to achieve the targets by 2030, it is a large step
towards a sustainable future for the country. A paper by Prof(Dr) Karunakar Jha Amrita Jha
on “Sustainable Tourism & Entrepreneurship: Green People, Uttrakhand” was presented
followed by a paper on “Environmentally Responsible Business And Framework For
Sustainability – Lessons From Indian Mythology” followed by paper on “Comparative
study of British and Indian students – sustaining growth mindset” by Sameer Jangim.
Further authors Thrimitha Venreddy, Mallika Pujari and Pranjal Nawle presented a paper
on “Creating Awareness and Sustainability Through Organ Donation”. The last paper of the
conference was presented by Fr. Baiju Thomas entitled “The Environmental Policies of
India: A Critical Overview”.
Distinguished Session Time: 15:30PM-16.00PM
Distinguished Speaker – Dr Muhammad Azmat Department of Engineering Systems
& Supply Chain Management at Aston University, UK
Theme: “Sustainable Logistics & Supply Chain in the Smart Cities of Tomorrow”
Description: –Dr Azmat highlighted the need of sustainable logistics and supply chains in
smart cities. He added that green logistics across the supply chain is going to reduce the
emission foot prints. Further the speaker highlighted the role of improvised technologies in
sustainable logistics and green supply chain and how these green technologies can prove to
be the game changer in coming smart cities.
Valedictory Session Time16:00PM-16:30PM
Description: In this session the concluding remarks were presented followed by the certificate distribution and awards to best papers.
Valedictory Session Time16:00PM-16:30PM
Description: In this session the concluding remarks were presented followed by the certificate distribution and awards to best papers.
University AI University (formerly Universal Business School) hosted a three-day UBS International Case Study Conference & Workshop from 24 th – 26 th Nov 2022. The conference received an overwhelming response globally. Universities including ILMA University Karachi
Pakistan, Rabindranath Tagore University, Bhopal India, Suan Sunandha Rajabhat University,
Bangkok Thailand were the knowledge partners for the conference. The three-day conference was
inaugurated by Ms. Vicky Lester, Chief Executive Officer, The Case Centre, UK and was followed
by distinguished speakers from various domains who brought insightful information that made the
conference sessions very impactful.`
The speakers from all across the globe and expertise in the case study domain shared their insights with the participants. We had speakers from academics, research, and industry to make the
conference impactful. The conference convener, Dr Asha Bhatia, started the day's proceedings; she
shared the Universal Case Research Center (UCRC) journey and how it has evolved through the
shorter span of eight months since its birth. The convener highlighted the achievements of UCRC in
terms of conducting the faculty training in case writing, international research conference,
associations and collaborations with AMDISA and The case Center UK and the release of Universal
Case Research Journal.
Moving forward, Prof Guru Prasad (Deputy Research Head, UBS) introduced the context of the
conference and highlighted its objectives and need. Prof Guru introduced the chief guest (Mr C.
Ramakrishna, Executive Director, AMDISA (Association of Management Development
Institutions in South Asia) and other dignitaries. The chief guest welcomed all the participants and
put forth his gratitude to the conference organizing committee for the invitation of being the chief
guest. Mr C. Ramakrishna highlighted the need to have such conferences and talked about the
amicable association of UBS with AMDISA. Mr C Ramakrishna assured all his support to the
UCRC in its future initiatives. After the chief guest addressed the much-awaited release of
Universal Case Research Journal took place. The convener invited all the dignitaries for its formal
release. The chairman and chief guest released the journal and appreciated the UCRC team for this
achievement. After the release of the case journal, the chairman of UBS, Mr Tarun Anand,
addressed the audience. He highlighted the achievements of the UCRC team and congratulated the
team for all its efforts and achievements. Mr Anand also thanked the dignitaries for being with us
and for their support. A vote of thanks was presented, and it concluded the inaugural session.
Day 1- Session Son Case Study Writing; Facilitator: Prof Ketan Gandhi
This session started post-lunch, the facilitator Prof Ketan Gandhi introduced the concept and objectives of the conference to the participants. Prof Gandhi elaborated the different concepts of
the case study, its structures, writing styles to the participants.
Day 2- Special Session by Prof Richard McCracken, Director Case Center, UK This session was enriched and enlightening; it set the context of the case study conference. One of the renowned experts in case study writing, Prof Richard, shared his insightful expertise with the participants. Prof Richard highlighted the innovative ways of writing cases studies that are impactful. He also highlighted the achievements of various associated organizations that have written impactful cases in the last few years. Prof Richard congratulated and assured all support to UCRC from the Case Center.
Day 2- Panel Discussion: Case study method- A foundation for skill development and high impact careers. Panelists; Kandarp Nathvani, AVP, Global Solution Architecture, Cognizant; Jayant Moghe, Cisco Systems, RTP, North Carolina, USA; Devang Gandhi, Owner, Empire and Nutech Auto Pvt Ltd; Anil Ramesh Bajpai, Principal Consultant, Infosys. Moderator: Prof Ketan Gandhi This session was based on live projects and case studies. The panelists shared their experiences based on the case studies that have been going in their respective organizations. The panelists highlighted the role of companies in drafting and designing the case studies from their live projects and how they can be replicated and shared with the academicians for classroom teachings so that students get a flavor of the corporate world during their studies.
Day 2- Session by Prof. Cyril P Raj (Professor, Cambridge Institute of Technology, Bangalore) This session was exciting and full of research-based orientation. The speaker highlighted various funded projects and their impact on the institutional growth. The speaker led emphasis on research and its amalgamation on case writing. The speaker suggested that research-oriented projects can be converted into impactful case studies.
Day 2- Session on Case Study Writing; Facilitator: Prof Ketan Gandhi Post-lunch, this session started that the facilitator Prof Ketan Gandhi introduced the concept and objectives of teaching notes and how to structure and draft them. Prof Gandhi discussed the case ideas of the participants and provided them with feedback for the improvements of their case studies. He also clarified various concerns on case writing based on the participant's feedback of Day 1 proceedings.
Day 3- Day 2- Session on Case Study Writing; Facilitator: Prof Ketan Gandhi This session started post-lunch; all the participants presented their case studies and got constructive feedback from Prof Gandhi and fellow participants. Prof Gandhi will be monitoring each case study's progress regularly and providing feedback to the participants for improvements in the case writing.
Day 3- Valedictory session. This session was chaired by Dr Asha Bhatia, Convener of the case study conference and Director Research UBS. She highlighted the overview of the three days and thanked the guest, resource person and participants for all their efforts in making the event vibrant and impactful. She concluded by emphasizing the need to regularly have such events to strengthen the research. orientation among various stakeholders, including academicians, researchers, corporates, and students. All the participants were felicitated, and their feedback was noted.
Day 2- Special Session by Prof Richard McCracken, Director Case Center, UK This session was enriched and enlightening; it set the context of the case study conference. One of the renowned experts in case study writing, Prof Richard, shared his insightful expertise with the participants. Prof Richard highlighted the innovative ways of writing cases studies that are impactful. He also highlighted the achievements of various associated organizations that have written impactful cases in the last few years. Prof Richard congratulated and assured all support to UCRC from the Case Center.
Day 2- Panel Discussion: Case study method- A foundation for skill development and high impact careers. Panelists; Kandarp Nathvani, AVP, Global Solution Architecture, Cognizant; Jayant Moghe, Cisco Systems, RTP, North Carolina, USA; Devang Gandhi, Owner, Empire and Nutech Auto Pvt Ltd; Anil Ramesh Bajpai, Principal Consultant, Infosys. Moderator: Prof Ketan Gandhi This session was based on live projects and case studies. The panelists shared their experiences based on the case studies that have been going in their respective organizations. The panelists highlighted the role of companies in drafting and designing the case studies from their live projects and how they can be replicated and shared with the academicians for classroom teachings so that students get a flavor of the corporate world during their studies.
Day 2- Session by Prof. Cyril P Raj (Professor, Cambridge Institute of Technology, Bangalore) This session was exciting and full of research-based orientation. The speaker highlighted various funded projects and their impact on the institutional growth. The speaker led emphasis on research and its amalgamation on case writing. The speaker suggested that research-oriented projects can be converted into impactful case studies.
Day 2- Session on Case Study Writing; Facilitator: Prof Ketan Gandhi Post-lunch, this session started that the facilitator Prof Ketan Gandhi introduced the concept and objectives of teaching notes and how to structure and draft them. Prof Gandhi discussed the case ideas of the participants and provided them with feedback for the improvements of their case studies. He also clarified various concerns on case writing based on the participant's feedback of Day 1 proceedings.
Day 3- Day 2- Session on Case Study Writing; Facilitator: Prof Ketan Gandhi This session started post-lunch; all the participants presented their case studies and got constructive feedback from Prof Gandhi and fellow participants. Prof Gandhi will be monitoring each case study's progress regularly and providing feedback to the participants for improvements in the case writing.
Day 3- Valedictory session. This session was chaired by Dr Asha Bhatia, Convener of the case study conference and Director Research UBS. She highlighted the overview of the three days and thanked the guest, resource person and participants for all their efforts in making the event vibrant and impactful. She concluded by emphasizing the need to regularly have such events to strengthen the research. orientation among various stakeholders, including academicians, researchers, corporates, and students. All the participants were felicitated, and their feedback was noted.
CONFERENCE GLIMPSE
University AI University (formerly Universal Business School) hosted a three-day UBS International Case Study Conference & Workshop from 11th – 13th Nov 2022. The conference
started with an inaugural function on Nov 11, 2021. This conference took place in hybrid mode;
some of the participants joined virtually, and some were physically present at the conference
venue. Conference had a mixed group of participants spanning from across the globe and various
domains. The participants belonged to countries like the USA, UK, Pakistan, Bangladesh, Sri
Lanka, Riyadh, Saudi Arabia and India. A group of academicians, research scholars, corporate
experts and students made this conference vibrant and dynamic.
Mr. Denis Ushakov, SSRU Thailand shared his thoughts on the economics of sustainability using global case studies. Mr. M. I. Subhani, Dean Business School ILMA University, Senior Ambassador DOAJ, Karachi addressed the session on the importance of open access journals for case studies. Mr.
Joseph Samson, HoD Final Vehicle Testing, Mahindra & Mahindra shared a case study on product
launching by Mahindra & Mahindra.
Mr Ketan Gandhi conducted the workshop on writing and analysing a case study.
Dr. Asha Bhatia, Director – Research UBS, thanked all the participating universities and
Association of Management Development Institutes in South Asia (AMDISA) for their support. Interesting case studies were presented by participants on various areas of management like finance,
strategy, social entrepreneurship, marketing, human resource and supply chain.
CONFERENCE GLIMPSE
University AI University (formerly Universal Business School) hosted a five days UBS International Case Study writing Workshop from 1 st – 5 th June 2021. The workshop started with
an inaugural function on June 1 st , 2021. This workshop took place virtually. Conference had a
mixed group of participants spanning from across the globe and various domains. The
participants belonged to countries like Pakistan, Bangladesh, Nepal, Sri Lanka, Bhutan, and India.
A group of academicians, research scholars, corporate experts and students made this workshop
vibrant and dynamic.
The workshop convener, Dr Asha Bhatia, started the day's proceedings; she shared the Universal
Case Research Center (UCRC) journey and how it has evolved. The convener highlighted the
achievements of UCRC in terms of conducting the faculty training in case writing, international
research conference, associations, and collaborations with AMDISA. This workshop supporting
partner was Association of Management Development Institutions in South Asia (AMDISA). She
mentioned that total of 23 participants were accepted for the workshop.
Moving forward, Prof Guru Prasad (Deputy Research Head, UBS) introduced the context of the Workshop and highlighted its objectives and need. Prof Guru introduced the chief guest (Mr C.
Ramakrishna, Executive Director, AMDISA (Association of Management Development
Institutions in South Asia).
The chief guest welcomed all the participants and put forth his gratitude to the workshop organizing committee for the invitation of being the chief guest. Mr. C. Ramakrishna highlighted
the need to have such workshop and talked about the amicable association of UBS with AMDISA.
Mr. C Ramakrishna assured all his support to the UCRC in its future initiatives.
After the chief guest addressed, Dr Ayesha Siddiqui introduced and welcomed Mr. Munawwar Ahmed, Advisory Board Member of Universal Case Research Centre, who heads the Case Centre at Prince Mohammad Bin Salman College of Business & Entrepreneurship, Saudi Arabia. Mr. Ahmed gave his welcome address and he also highlighted the importance of the case study and how it had changed the way of class delivery.
Prof. Guruprasad further introduced and welcomed the resource person of the workshop Prof. Ketan Gandhi, Consultant Kg Guruji. Prof Ketan shared the context of the workshop. He introduced and took through the flow of the workshop to all the participants. He outlined the five days workshop plan.
In the Inaugural session we were honored to have Prof. Richard Mc Craken, Director of The Case Centre, UK and Dr. Alkis Thrassou, Professor, University of Nicosia, Cyprus who are members of the Advisory Board of Universal Case Research Centre at UBS. Prof. Richard highlighted his affiliation with Universal Business School and spoke on the Importance of the Case Study teaching and writing and how it should be taken up by the institutes. Dr Alkis emphasized the importance of organizing such workshop and how it will lead to the academic and organizational growth. Both Prof. Richard and Dr Alkis congratulated the organizing committee and Universal Business School for successfully organizing such events. A vote of thanks and concluding remarks were presented by Dr. Asha Bhatia, and it concluded the inaugural session.
After the chief guest addressed, Dr Ayesha Siddiqui introduced and welcomed Mr. Munawwar Ahmed, Advisory Board Member of Universal Case Research Centre, who heads the Case Centre at Prince Mohammad Bin Salman College of Business & Entrepreneurship, Saudi Arabia. Mr. Ahmed gave his welcome address and he also highlighted the importance of the case study and how it had changed the way of class delivery.
Prof. Guruprasad further introduced and welcomed the resource person of the workshop Prof. Ketan Gandhi, Consultant Kg Guruji. Prof Ketan shared the context of the workshop. He introduced and took through the flow of the workshop to all the participants. He outlined the five days workshop plan.
In the Inaugural session we were honored to have Prof. Richard Mc Craken, Director of The Case Centre, UK and Dr. Alkis Thrassou, Professor, University of Nicosia, Cyprus who are members of the Advisory Board of Universal Case Research Centre at UBS. Prof. Richard highlighted his affiliation with Universal Business School and spoke on the Importance of the Case Study teaching and writing and how it should be taken up by the institutes. Dr Alkis emphasized the importance of organizing such workshop and how it will lead to the academic and organizational growth. Both Prof. Richard and Dr Alkis congratulated the organizing committee and Universal Business School for successfully organizing such events. A vote of thanks and concluding remarks were presented by Dr. Asha Bhatia, and it concluded the inaugural session.
Day 1- Session Son Case Study Writing; Facilitator: Prof Ketan Gandhi (Venue: Virtual
Zoom Link, Time: 3:30 PM to 6:15 PM)
This session started post lunch, the facilitator Prof Ketan Gandhi introduced the concept and objectives of the workshop to the participants. Prof Gandhi asked all the participants to introduced them to fellow participants. Prof Gandhi elaborated the different concepts of the case study, its structures, writing styles to the participants.
Day 2, 3, 4 – Session on Case Study Writing; Facilitator: Prof Ketan Gandhi
All the participants were introduced with the concept and the process to go from Ideation to writing of the case study and day two, three and four were kept for the candidate to write and send their case study and teaching notes to Prof. Gandhi for reviewing it. Prof Gandhi discussed the case ideas of the participants and provided them with feedback for the improvements of their case studies. He also clarified various concerns on case writing based on the participant's feedback of Day 1 proceedings.
Day 5- Session on Case Study Writing; Facilitator: Prof Ketan Gandhi (Venue: Virtual Zoom Link, Time: 3:00 PM to 6:00 PM) This session started post-lunch; all the participants presented their case studies and got constructive feedback from Prof Gandhi and fellow participants. Prof Gandhi will be monitoring each case study's progress regularly and providing feedback to the participants for improvements in the case writing.
Day 5- Valedictory session.
This session was chaired by Dr Asha Bhatia, Convener of the case study conference and Director Research UBS. She highlighted the overview of the five days and thanked the guest, resource person and participants for all their efforts in making the event vibrant and impactful. She concluded by emphasizing the need to regularly have such events to strengthen the research orientation among various stakeholders, including academicians, researchers, corporates, and students. All the participants were felicitated, and their feedback was noted.
This session started post lunch, the facilitator Prof Ketan Gandhi introduced the concept and objectives of the workshop to the participants. Prof Gandhi asked all the participants to introduced them to fellow participants. Prof Gandhi elaborated the different concepts of the case study, its structures, writing styles to the participants.
Day 2, 3, 4 – Session on Case Study Writing; Facilitator: Prof Ketan Gandhi
All the participants were introduced with the concept and the process to go from Ideation to writing of the case study and day two, three and four were kept for the candidate to write and send their case study and teaching notes to Prof. Gandhi for reviewing it. Prof Gandhi discussed the case ideas of the participants and provided them with feedback for the improvements of their case studies. He also clarified various concerns on case writing based on the participant's feedback of Day 1 proceedings.
Day 5- Session on Case Study Writing; Facilitator: Prof Ketan Gandhi (Venue: Virtual Zoom Link, Time: 3:00 PM to 6:00 PM) This session started post-lunch; all the participants presented their case studies and got constructive feedback from Prof Gandhi and fellow participants. Prof Gandhi will be monitoring each case study's progress regularly and providing feedback to the participants for improvements in the case writing.
Day 5- Valedictory session.
This session was chaired by Dr Asha Bhatia, Convener of the case study conference and Director Research UBS. She highlighted the overview of the five days and thanked the guest, resource person and participants for all their efforts in making the event vibrant and impactful. She concluded by emphasizing the need to regularly have such events to strengthen the research orientation among various stakeholders, including academicians, researchers, corporates, and students. All the participants were felicitated, and their feedback was noted.
University AI University (formerly Universal Business School) hosted a five days UBS International Case Study writing Workshop from 1 st – 5 th June 2021. The workshop started with
an inaugural function on June 1 st , 2021. This workshop took place virtually. Conference had a
mixed group of participants spanning from across the globe and various domains. The
participants belonged to countries like Pakistan, Bangladesh, Nepal, Sri Lanka, Bhutan, and India.
A group of academicians, research scholars, corporate experts and students made this workshop
vibrant and dynamic.
The workshop convener, Dr Asha Bhatia, started the day's proceedings; she shared the Universal
Case Research Center (UCRC) journey and how it has evolved. The convener highlighted the
achievements of UCRC in terms of conducting the faculty training in case writing, international
research conference, associations, and collaborations with AMDISA. This workshop supporting
partner was Association of Management Development Institutions in South Asia (AMDISA). She
mentioned that total of 23 participants were accepted for the workshop.
Moving forward, Prof Guru Prasad (Deputy Research Head, UBS) introduced the context of the Workshop and highlighted its objectives and need. Prof Guru introduced the chief guest (Mr C.
Ramakrishna, Executive Director, AMDISA (Association of Management Development
Institutions in South Asia).
The chief guest welcomed all the participants and put forth his gratitude to the workshop organizing committee for the invitation of being the chief guest. Mr. C. Ramakrishna highlighted
the need to have such workshop and talked about the amicable association of UBS with AMDISA.
Mr. C Ramakrishna assured all his support to the UCRC in its future initiatives.
After the chief guest addressed, Dr Ayesha Siddiqui introduced and welcomed Mr. Munawwar Ahmed, Advisory Board Member of Universal Case Research Centre, who heads the Case Centre at Prince Mohammad Bin Salman College of Business & Entrepreneurship, Saudi Arabia. Mr. Ahmed gave his welcome address and he also highlighted the importance of the case study and how it had changed the way of class delivery.
Prof. Guruprasad further introduced and welcomed the resource person of the workshop Prof. Ketan Gandhi, Consultant Kg Guruji. Prof Ketan shared the context of the workshop. He introduced and took through the flow of the workshop to all the participants. He outlined the five days workshop plan.
In the Inaugural session we were honored to have Prof. Richard Mc Craken, Director of The Case Centre, UK and Dr. Alkis Thrassou, Professor, University of Nicosia, Cyprus who are members of the Advisory Board of Universal Case Research Centre at UBS. Prof. Richard highlighted his affiliation with Universal Business School and spoke on the Importance of the Case Study teaching and writing and how it should be taken up by the institutes. Dr Alkis emphasized the importance of organizing such workshop and how it will lead to the academic and organizational growth. Both Prof. Richard and Dr Alkis congratulated the organizing committee and Universal Business School for successfully organizing such events. A vote of thanks and concluding remarks were presented by Dr. Asha Bhatia, and it concluded the inaugural session.
After the chief guest addressed, Dr Ayesha Siddiqui introduced and welcomed Mr. Munawwar Ahmed, Advisory Board Member of Universal Case Research Centre, who heads the Case Centre at Prince Mohammad Bin Salman College of Business & Entrepreneurship, Saudi Arabia. Mr. Ahmed gave his welcome address and he also highlighted the importance of the case study and how it had changed the way of class delivery.
Prof. Guruprasad further introduced and welcomed the resource person of the workshop Prof. Ketan Gandhi, Consultant Kg Guruji. Prof Ketan shared the context of the workshop. He introduced and took through the flow of the workshop to all the participants. He outlined the five days workshop plan.
In the Inaugural session we were honored to have Prof. Richard Mc Craken, Director of The Case Centre, UK and Dr. Alkis Thrassou, Professor, University of Nicosia, Cyprus who are members of the Advisory Board of Universal Case Research Centre at UBS. Prof. Richard highlighted his affiliation with Universal Business School and spoke on the Importance of the Case Study teaching and writing and how it should be taken up by the institutes. Dr Alkis emphasized the importance of organizing such workshop and how it will lead to the academic and organizational growth. Both Prof. Richard and Dr Alkis congratulated the organizing committee and Universal Business School for successfully organizing such events. A vote of thanks and concluding remarks were presented by Dr. Asha Bhatia, and it concluded the inaugural session.
Day 1- Session Son Case Study Writing; Facilitator: Prof Ketan Gandhi (Venue: Virtual
Zoom Link, Time: 3:30 PM to 6:15 PM)
This session started post lunch, the facilitator Prof Ketan Gandhi introduced the concept and objectives of the workshop to the participants. Prof Gandhi asked all the participants to introduced them to fellow participants. Prof Gandhi elaborated the different concepts of the case study, its structures, writing styles to the participants.
Day 2, 3, 4 – Session on Case Study Writing; Facilitator: Prof Ketan Gandhi
All the participants were introduced with the concept and the process to go from Ideation to writing of the case study and day two, three and four were kept for the candidate to write and send their case study and teaching notes to Prof. Gandhi for reviewing it. Prof Gandhi discussed the case ideas of the participants and provided them with feedback for the improvements of their case studies. He also clarified various concerns on case writing based on the participant's feedback of Day 1 proceedings.
Day 5- Session on Case Study Writing; Facilitator: Prof Ketan Gandhi (Venue: Virtual Zoom Link, Time: 3:00 PM to 6:00 PM) This session started post-lunch; all the participants presented their case studies and got constructive feedback from Prof Gandhi and fellow participants. Prof Gandhi will be monitoring each case study's progress regularly and providing feedback to the participants for improvements in the case writing.
Day 5- Valedictory session.
This session was chaired by Dr Asha Bhatia, Convener of the case study conference and Director Research UBS. She highlighted the overview of the five days and thanked the guest, resource person and participants for all their efforts in making the event vibrant and impactful. She concluded by emphasizing the need to regularly have such events to strengthen the research orientation among various stakeholders, including academicians, researchers, corporates, and students. All the participants were felicitated, and their feedback was noted.
This session started post lunch, the facilitator Prof Ketan Gandhi introduced the concept and objectives of the workshop to the participants. Prof Gandhi asked all the participants to introduced them to fellow participants. Prof Gandhi elaborated the different concepts of the case study, its structures, writing styles to the participants.
Day 2, 3, 4 – Session on Case Study Writing; Facilitator: Prof Ketan Gandhi
All the participants were introduced with the concept and the process to go from Ideation to writing of the case study and day two, three and four were kept for the candidate to write and send their case study and teaching notes to Prof. Gandhi for reviewing it. Prof Gandhi discussed the case ideas of the participants and provided them with feedback for the improvements of their case studies. He also clarified various concerns on case writing based on the participant's feedback of Day 1 proceedings.
Day 5- Session on Case Study Writing; Facilitator: Prof Ketan Gandhi (Venue: Virtual Zoom Link, Time: 3:00 PM to 6:00 PM) This session started post-lunch; all the participants presented their case studies and got constructive feedback from Prof Gandhi and fellow participants. Prof Gandhi will be monitoring each case study's progress regularly and providing feedback to the participants for improvements in the case writing.
Day 5- Valedictory session.
This session was chaired by Dr Asha Bhatia, Convener of the case study conference and Director Research UBS. She highlighted the overview of the five days and thanked the guest, resource person and participants for all their efforts in making the event vibrant and impactful. She concluded by emphasizing the need to regularly have such events to strengthen the research orientation among various stakeholders, including academicians, researchers, corporates, and students. All the participants were felicitated, and their feedback was noted.
University AI University (formerly Universal Business School) hosted a three-day UBS
International Case Study writing Workshop from 21 st – 23 rd September 2020.
This workshop was organized on Case Study Writing from 21 st to 23 rd September 2020 from 4:00 to 6:00 PM.
The workshop started by the introductory remark by Dr Asha Bhatia, Director Research. She introduced the resource person of the workshop Mr. Ketan Gandhi.
The workshop was designed for all the internal faculty at Universal Business School, Karjat. The workshop was designed for 18 hours delivery that included 4 hours of self – learning + 6 hours of contact sessions+ 8 hours of actual writing assignment and evaluation.
All the faculty members participated in this workshop. Extensive discussion took place during the workshop. All the participants came up with there research idea and they have written their case which was reviewed by the resources person.At the end of the workshop all the participants and resources person were facilitated.
This workshop was organized on Case Study Writing from 21 st to 23 rd September 2020 from 4:00 to 6:00 PM.
The workshop started by the introductory remark by Dr Asha Bhatia, Director Research. She introduced the resource person of the workshop Mr. Ketan Gandhi.
The workshop was designed for all the internal faculty at Universal Business School, Karjat. The workshop was designed for 18 hours delivery that included 4 hours of self – learning + 6 hours of contact sessions+ 8 hours of actual writing assignment and evaluation.
All the faculty members participated in this workshop. Extensive discussion took place during the workshop. All the participants came up with there research idea and they have written their case which was reviewed by the resources person.At the end of the workshop all the participants and resources person were facilitated.
