It’s been said that there are always brilliant ideas; what’s lacking is the motivation to put them into action. The “Business Beast” event, which was organized by the Matchbox club, gave all aspiring leaders a chance to demonstrate their innovation and business savvy. The competition was divided into three rounds, with the first being a “subjective questions” round, the second requiring participants to update an existing brand’s logo, tagline, etc., and the third – including both mental and physical exercises to test participants’ critical thinking and problem-solving skills.
