Executive MBA in Marketing Management
The Executive MBA in Marketing Management from Universal AI university is one of the Best Executive MBA in Mumbai. Executive MBA in Marketing management program is meticulously crafted for professionals looking to transform their careers in marketing. This 2-year program, developed with insights from industry leaders, is structured to accommodate the busy schedules of working professionals through mix of weekend classes and online learning. The on-campus (offline) lectures, offers valuable opportunities for networking with peers, professors, Industry leaders and marketing experts in a dynamic and collaborative environment.
The curriculum is a strategic blend of advanced marketing concepts and AI workshops ensuring you acquire the skills needed to excel in the rapidly evolving digital marketing landscape. A significant advantage of this program is that person aspiring to EMBA program will have to appear only for the personal interview process conducted by the university, making it more accessible to marketing professionals. While the program requires a commitment of time and effort, particularly on weekends, the rewards are substantial. Graduates are well-prepared to assume leadership roles in marketing, with in-depth knowledge of AI-enhanced marketing strategies, consumer behavior analysis, digital marketing, and brand management. This training positions you as a competitive candidate in the marketing industry, unlocking new opportunities for career advancement and leadership roles.
Executive MBA in Marketing Management: Scope
An Executive MBA in Marketing management offers substantial career advancement opportunities, particularly for professionals aiming for senior management roles. The program provides advanced marketing strategies and AI-driven insights, positioning graduates to take on leadership positions such as Marketing Manager, Brand Manager, and Chief Marketing Officer (CMO). With the ability to integrate AI, digital marketing, and data analytics into strategic decision-making, the scope of this degree extends far beyond traditional marketing roles, allowing for greater influence and responsibility within an organization.
Completing an Executive MBA in Marketing management often leads to a notable increase in salary, as employers value the enhanced skills and leadership potential of EMBA graduates. This program not only prepares you for higher-paying senior-level positions but also ensures you are equipped with the latest industry knowledge, making it a valuable investment for long-term career success. As the marketing landscape continues to evolve, the expertise gained from this program will keep you competitive and ready to lead in the future.
Program Objective
The primary objective of the Executive MBA in Marketing Management is to develop strategic marketing leaders who can effectively integrate AI into marketing practices. The program aims to:
- Equip professionals with advanced skills in market research, customer insights, and digital marketing.
- Integrate AI technologies into marketing strategies for data-driven decision-making.
- Foster leadership qualities and strategic thinking for marketing innovation.
- Provide hands-on experience through immersive AI labs and real-world marketing projects.
Year 1 – Core Subjects – Trimester – I
- Principles and Practices of Management
- Business Analytics for Decision-Making
- Accounting for Managers
- Business Economics and Finance
Year 1 – Trimester – II
- Human Resource Management and Industrial Relations
- Marketing Management
- Leadership in VUCA & BANI World
- Operations Management
Year 1 – Trimester – III
- ESG, Sustainability & Business Ethics
- Entrepreneurship & Innovation
- AI, Machine Learning for Business Excellence
- Design Thinking (Brain Mapping)
- VALUE ENRICHMENT
- Business Modelling using Spread Sheet
- Data Science and Visualization with Tri-Language Analysis:
- Python, R, and Power BI
- Business Communication
FINANCE MANAGEMENT
Year 2 – Trimester – IV
- Customer Experience Management
- Product, NPD and Brand Management
- Integrated Marketing Communication
- Sales & Distribution Management
- AI-Enabled Digital Marketing, e-Commerce & SMM
Omni Channel Management
Year 2 – Trimester – V
- International Marketing
- AI-Enabled Market Research and Consumer Insights
- Retail & Service Marketing
- Marketing Analytics
- AI-Powered B 2 B Marketing
Trimester – VI
- Luxury Management
- Capstone Project
Note: The final courses which will be delivered will be approved by the BoS.
Eligibility & Selection Procedure
To be eligible for the Executive MBA in Marketing Management , candidates must:
- Hold a bachelor’s degree from a recognized university.
- Have a minimum of 2 years of professional work experience.
- Submit a completed application form along with the necessary documents.
- Successfully clear the personal interview conducted by the university.
Executive MBA in Marketing Management : Specializations
Universal AI University offers a unique Executive MBA in Marketing management designed for working professionals who aspire for leadership roles in the marketing field. Our program combines advanced marketing management techniques with AI integration, preparing students to excel in today’s digitally transformed business landscape.
Marketing Management
- International Marketing: Gain insights into global marketing strategies and practices.
- AI-Enabled Market Research and Consumer Insights: Learn to leverage AI for in-depth market research and understanding of consumer behavior.
- Retail & Service Marketing: Explore advanced concepts in retail and service marketing.
- Marketing Analytics: Utilize data-driven approaches to optimize marketing strategies.
- AI-Powered B2B Marketing: Understand the application of AI in business-to-business marketing.
- Luxury Management: Delve into the strategies and management of luxury brands.
- Customer Experience Management: Enhance customer satisfaction through innovative management techniques.
- Product, NPD, and Brand Management: Master the skills for effective product development and brand management.
- Integrated Marketing Communication: Learn to create cohesive marketing campaigns across various channels.
- Sales & Distribution Management: Optimize sales and distribution channels for better market reach.
- AI-Enabled Digital Marketing, e-Commerce & SMM: Leverage AI in digital marketing, e-commerce, and social media marketing.
Who Should Attend:
This Executive MBA in Marketing program is ideal for:
- Marketing professionals aiming for senior management or leadership roles.
- Working professionals with at least 2 years of experience looking to upskill and advance their careers.
- Individuals aspiring to lead marketing departments or start their ventures.
- Graduates from any UGC-recognized university seeking to specialize in Marketing Management.
FAQ:
- What are the key benefits of pursuing an Executive MBA in Marketing?
The key benefits include advanced training in marketing strategies, AI integration for data-driven decision-making, leadership development, and networking opportunities. The program is designed for working professionals, allowing you to upskill without leaving your job.
- What career opportunities are available after completing an Executive MBA in Marketing?
Graduates can pursue roles such as Marketing Manager, Brand Manager, Digital Marketing Specialist, Product Manager, and Customer Experience Manager, with salaries ranging from INR 10-40 LPA depending on experience and seniority.
- How does the Executive MBA in Marketing from Universal AI University differ from an online or part-time MBA?
The Executive MBA at Universal AI University offers a unique AI-integrated curriculum, hands-on experience through AI labs, and direct interactions with industry leaders, providing a more comprehensive and practical learning experience compared to traditional online or part-time MBAs.
- Who is eligible to apply for the Executive MBA in Marketing program?
To be eligible, candidates must have a bachelor’s degree from a recognized university and a minimum of 2 years of professional work experience. The selection process includes submitting an application and passing an interview.
- How does AI integration enhance the learning experience in the Executive MBA in Marketing?
Workshops on AI focus on improving market analysis, optimizing digital marketing efforts, and enhancing customer insights. This approach ensures that graduates acquire the latest technological skills needed to remain competitive in the marketing industry.
