Integrated Program in Management - BBA + MBA (5 Years)

- AI-Integrated Curriculum: Stay ahead with a curriculum that fuses traditional management education with advanced AI and digital transformation modules.
- Industry-Driven Learning: Experience hands-on learning with real-world industry projects, ensuring you’re job-ready from day one.
- Holistic Development: Beyond academics, our program focuses on leadership, critical thinking, and innovative problem-solving skills.
- Top Placements: Ranked among the Top 4 B-Schools in Mumbai by Times B-School (2025) for placements, UAi guarantees a head start in your career.
Program Highlights
- Major in Finance or Marketing at BBA in AI
- Minor in AI with 30 credits
- 3 Internships (1 Mandatory)
- 3 CMAPS (Collaborative Multi-disciplinary Approach towards Problem Solving)
- 2 SMART Project
- 1 Foreign Language
- 5 years of Leadership Development
- 1 SDG (Sustainable Development Goals) Project
- 2 Research Paper
- 1 AI Lab Project
- 7 Skills Developed
- 70% Experiential Learning
Students will have an option to study a BBA in AI with major specialisation in Marketing or Finance and minor in AI.
Andragogy | Credits | %age |
Knowledge (KL) | 88 | 55% |
AI Lab Work (LW) | 12 | 8% |
Skill Development (SD) | 40 | 25% |
Attitude (AT) | 12 | 8% |
Green / Sustainability (GS) | 8 | 5% |
Total | 160 | 100% |
Experiential Learning Comprises of LW, SD, AT, GS and making it a total of 60%
Note: In the Course curriculum, we have used initials as follows: – Knowledge as KL – AI Lab Work as LW – Skill Development as SD – Attitude as AT – Green / Sustainability as GS
Year 1 – Semester 1
– Introduction to Marketing (KL)
– Managing People at Work
– Business Economics (KL)
– Data Management (SD)
– Open Elective – Introduction to Psychology (SD)
– Open Elective – Music Appreciation (Western)(SD)
– SMART – Societal Causes Management Aptitude and Responsibility Temperament (SD & AT)
– Yoga – A Practical Approach to Mind-Body Integration (IKS)
– LDP (Basic) (AT)
Year 1 – Semester 2
– Finance for Managers (KL)
– Law and the World of Business (KL)
– Business Information Systems (KL)
– Design Thinking and AI (SD)
– Ideation & Startup Creation (SD)
– Open Elective – Applications of psychology in daily life (SD)
– Open Elective – Music Appreciation (India) (SD)
– Foreign Language – French
Year 2 – Semester 3
– Option 1- Digital Marketing (KL)
– Option 1- Financial Management (KL)
– Contemporary Operations Management (KL)
– Business Research Reporting (KL)
– Ethical and Sustainable Business Practices (GS)
– Business Statistics with Applied AI
– CMAPS (Social)
– LDP(Intermediate) (AT)
Year 2 – Semester 4
– Option 2- Money & Investment (KL)
– Option 2- Marketing Communications for Managers (Mkt) (KL)
– Fundamentals of New Age Technologies
– Business in Action with Artificial Intelligence (KL)
– E-Commerce (SD)
– Collective Bargaining and Negotiation Skills (SD)
– Internship / Work Experience (SD)
Year 3 – Semester 5
– Change Leadership (KL)
– Option 3 – Investment Management (SD)
– Option 3 – International and Global Marketing (SD)
– Ethical Supply Chain Management
– Data Visualisation & Story telling
– Geopolitics
– Research Project and Dissertation based on AI application in Business-Part-I
– CMAPS(Corporate)
– LDP (Advanced) (AT)
Year 3 – Semester 6
– Option 4 – Strategic Brand Management (KL)
– Option 4 – Capital Markets and Derivatives (KL)
– Strategic Management (KL)
– Innovations and Entrepreneurship (KL)
– Introduction to Business Analytics
– Research Project and Dissertation based on AI application in Business-Part-II (LW)
Year 4 – Semester 7
– Advanced Statistics using SPSS & AI (SD)
– Project Management (SD)
– Ethical and Responsible Research (SD)
– Environmental Stewardship and Ethical Governance (KL)
– Option 5 – Behavioural Finance (SD)
– Option 5 – Sales Management (SD)
– Option 6 – Specialisation based Research Project I (SD & AT)
Year 4 – Semester 8
– Case Study Writing (SD)
– Option 7 – Finance for Sustainable Future (SD)
– Option 7 – Social Media Applications and Analytics (SD)
– Option 8 – Specialisation based Research Project II (SD & AT)
– OJT (based on Major Elective) (SD & AT)
* 4-year BBA in AI Degree (Honours with Research). Applicable to students who secure 75% marks and above in the first six semesters and wish to undertake research at the undergraduate level can choose a research stream in the fourth year.
Universal AI University awards credit for AP scores of 3 or higher in relevant subjects. Students who have completed AP Statistics (for business analytics) and AP Capstone Diploma are eligible for 3 credits each, which can be applied toward the BBA in AI program.
Note: The final courses which will be delivered will be approved by the School of Management UG BoS 2025.
Eligibility Criteria
Universal AI invites applications from all streams and boards (Indian & International). The candidate must either have completed Class XII, or be completing it in the same year in which she/he seeks to begin undergraduate study. Candidates from any stream, or studying any combination of subjects, can apply to any of the undergraduate programs offered at Universal AI University – one of the best Integrated Program in Management (IPM) – BBA + MBA colleges in Mumbai, Maharashtra.
Indian Board | Minimum of 65% in Class 10th & 12th |
IB Board | Diploma Holder & Certificate Holder (Min 20 Points & based on overall candidature) |
Cambridge Board | Minimum of 2 Subjects |
Academics | SOP | Extra Curriculum Activities | Universal Ai Entrance Test or Any other National Level Test | PI |
---|---|---|---|---|
20% | 10% | 20% | 25% | 25% |
Admissions Process
Universal Ai University has launched India’s 1st AI-based & Metaverse Admissions Process, Eventuality. The entire admissions process is online and is called Eventuality. A candidate can follow the simple 4 steps mentioned below:
STEP 1: Application Process
STEP 2: Documents Required
- Academic Mark Sheets – 10th, 12th (if available)
- Statement of Purpose (Download Sample)
- Two Letter of Reference – School/College/Employer(Sample 1) (Sample 2)
- Extra-curricular or Co-curricular activities
STEP 3: Universal Ai University Aptitude Test - UAiAT

Duration: 90 minutes | 100 questions (No Negative Marking)
- English Language & Comprehension – 20%
- Quantitative Ability 20%
- Global & Indian Current Affairs – 20%
- Analytical & Logical Reasoning 20%
- Green Thinking and Creativity 20%
STEP 4: Personal Interview (PI)
A candidate is tested for attitude, motivation, communication & academic curiosity. The candidate’s record, academic as well as co-curricular & extra-curricular, forms the main basis of the PI discussion. If a candidate has submitted any Portfolio, then that will discussed as well. All PI’s will happen online via an AI-Bot at Eventuality, India’s 1st AI-based Admissions Process by Universal Ai University.
Fees (Tution, Boarding & Lodging)
Courses | Duration | Tuition Fees |
---|---|---|
IPM – BBA + MBA (Single Specialization) | 5 years |
INR 3.98 Lacs per year
|
Lateral Entry into BBA + MBA | Any Year |
INR 3.98 Lacs per year
|
Boarding & Lodging on Campus
- Dual Sharing Room (AC) – INR 1,97,400 / year
- Triple Sharing Room (AC) – INR 1,76,400 / year
- DOM – Boys (NON AC & Limited) – INR 1,36,500 / year
- DOM – Girls (NON AC & Limited) – INR 1,36,500 / year
Boarding - Off Campus Facility
- One Meal + Transportation (Bus Facility) + Infra Charges – INR 1,05,000 / year
- Transportation (Bus Facility) + Infra Charges – INR 46,500 / year
- Only Infra Charges (payable by all who opt for Off Campus Facility) – INR 20,500 / year
For All Students - Other Charges – INR 45,000
- Security Deposit (Refundable) – INR 25,000
- GREEN Project, SMART Project, INDUSTRIAL Visit, Cultural Programs, Alumni Fees (Non-Refundable) – INR 20,000
- Welcome Kit, Boot Camp / IMAGICAA Trip, Off-site Visits – Complimentary
Accommodation & Meals
Accommodation & Meals: We offer single rooms AC (limited rooms available) & dual sharing rooms AC with ensuite washroom, common Living & Dining Room with kitchenette. Fee includes student accommodation, house keeping, soft furnishing, WiFi, laundry, gym & extensive sports facilities. Single Sharing apartments (4 pax) will have a refrigerator, a microwave oven & dressing tables.
Food : We offer 4 Meals / Day with Veg., Jain & Non-Veg. options cooked in separate kitchens by SODEXO (Worlds largest French MNC in quality food services in 80 countries).
Refund Policy for the Undergraduate programs at Universal Ai University
If any candidate decides to withdraw from the course in which he/she took admission, then the institute shall follow the below-mentioned system of the AICTE norms for fee refund.
Deduction Amount | Time Period (withdrawal of the application) |
Rs. 1000 | Till 30th June 2025 or Commencement of Program (whichever is later) has been notified |
No Refund | After 30th June 2025 or Commencement of Program (whichever is later) |
Caution money and the security deposit money, which are not part of the fee structure, will be refunded entirely.
- The request for withdrawal or refund of fees must be sent to [email protected] in with the subject line “REFUND”.
- The student will receive a ‘No Objection Certificate’ which he/she has to submit, along with the necessary information.
- No verbal/telephonic request for withdrawal and refund will be entertained.
- Fees shall be refunded to the eligible candidate by the institute within 15 days after the candidate has submitted the official written letter to the authority.
For any queries pertaining to admissions at Universal Ai University, you may contact Student Help Support Desk – Ms. Neha Mudras at [email protected] /70260 23000/ 93265 85100.
Scholarships & Loans
Being one of the best BBA colleges in Mumbai, Maharashrta, at Universal AI, we provide Scholarships (upto 50% of the tuition fee) and Loan Facility At Universal AI, we believe in supporting our students in every possible manner. Therefore, there are various types of scholarships which we offer to encourage our students academically.
Special Scholarship - INR 50,000/-
- Children of Armed Forces
- Students with domicile in Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, Sikkim, Himachal Pradesh, Ladakh, Jammu & Kashmir, Puducherry, Lakshadweep, Chandigarh, Dadra & Nagar Haveli, Daman & Diu, Andaman & Nicobar Island, Goa, Tamil Nadu and Karnataka and Africa.
- Siblings Scholarship
- Parent as Teacher Scholarship
- National / International Sports Scholarship
- For anyone who has lost his/her parent due to Covid-19
Merit Scholarship - upto INR 1,50,000/-
Indian Board |
International Board Grade |
Scholarship upto |
---|---|---|
80% to 84.99% |
30 to 32 |
20% of the tuition Fees 1st Year |
85% to 89.99% |
33 to 35 |
30% of the tuition Fees 1st Year |
90% to above |
36 & above |
50% of the tuition Fees 1st Year |
School Achievement Scholarship - INR 50,000/-
Means Scholarship - upto INR 1,00,000/-
Note:
1) Only one category of special scholarship is applicable per student.
2) Merit Scholarship can not be clubbed with special scholarship.
3) Maximum Scholarship of INR 2,00,000 can be availed per student.
4) Students are eligible for scholarship if their scholarship application is received prior to May.
5) The Scholarship application form is available here.
6) All scholarships are at the sole discretion of Universal AI.
7) Eligible students’ will receive a Scholarship Award Letter from the Admissions Team.
8) All Scholarship Applications have to be emailed at [email protected].
After review & verifying the supporting documents, then Scholarship Award Letter will be issued to the students. Without the letter, no scholarship award can be claimed.