Associate Professor


Prof. M. Guruprasad is at present serving as Faculty (Head of Department-General Management, Dy.DirectorResearch) of UNIVERSAL BUSINESS SCHOOL(UBS). He is also the Managing Editor of the UBS e- Magazine UNIVERSAL BUSINESS REVIEW. (UBR) and Chief Patron – UBS Student Clubs.


Mr. Guruprasad has over 25 years of experience in teaching and research in the areas of Economics, Research, Quantitative subject, Banking and Finance. He has also delivered lectures as a visiting faculty to Management Institutes. He has published more than 100 articles in various journals, conferences, industry magazines,online websites and newspapers.


He has conducted workshops and training programs in research, economics as well as other areas of management. He has guided numerous academic and live research projects. Also, he has authored three books (on Economic Environment and Research) for the Insurance Institute of India for their advanced course.


He is also the author of well known online article series known as “Economics for Everyone” in the website for more than a decade.His third book ECONOMICS FOR EVERYONE (EFE) – A BRIEF HISTORY OF INDIAN ECONOMY-: FROM INDUS VALLEY TO INTERNET AGE – FROM BARTER TO BITCOIN – FROM DANDI, TO DIGITAL – FROM SWADESHI TO SOFTWARE” Kindle Edition has been published Recently.


Beyond teaching Mr. Guruprasad has been involved in various institution building activities such as overall academic administration, handling departments, mentoring students, conducting and coordinating workshops/MDP(Management Development Program) program, MDP activities, Distance learning programs, Workshops, admissions and placements. He has been a member of various institutional committees.


Apart from guiding various academic and live projects, Mr. Guruprasad has experience of working in the Research Industry. He has handled various corporate research projects for well known Indian companies and MNCs and has been involved in various social development research/projects. His Research papers reading in the international research online group Research Gate has more than one lakh reads.


He is also Life member of Bombay Management Association(BMA),Thane Management Forum(TMF).Life member of INDIAN ECONOMIC ASSOCIATION, HIGHER EDUCATION FORUM, India, Professional Member, Institute of Scholars. He is also a Member, Harvard Business Review Advisory Council.


Faculty: Marketing Management




Industry Experience: 2 Years

Academic Experience: 25 Years